Barry Sheavills Motorsport - marketing at 300mph

As advertising clutter and costs increase in the traditional media, brands must find unique, powerful and efficient ways to communicate their messages. A sponsorship with Barry Sheavills Motorsport cuts through the clutter and delivers your message to an audience who actively invite it into their lives.

One of the key distinguishing characteristics of marketing through FIA Top Fuel Drag Racing sponsorship is the level of fan contact. Drag racing, more than any other professional sport, enables face-to-face contact between the driver, the sponsor and the fans in a setting where 73% of fans are brand loyal to drag racing sponsors.

400,000 enthusiastic prospective customers interact live with the sponsors of FIA Top Fuel Drag Racing at events throughout Europe every year. The sport also reaches the homes of millions of viewers across the world with a package of 16 shows being shown by terrestrial/national broadcasters such as “Five” in the UK and TV4Sport in Sweden, and also by pan-European satellite and cable broadcasters including Extreme and MotorsTV. Drag racing’s leading news website in Europe attracts over a quarter of a million unique visits every month.

Our mission at Barry Sheavills Motorsport is two fold:

To race competitively in the 300mph plus world of FIA Top Fuel Drag Racing and attain another FIA Championship title, whilst;

Working with our corporate partners to reach corporate, marketing and media objectives through professional sponsorship program management and high-level access to the world’s fastest and most exciting motorsport.

We understand that a successful sponsorship is about so much more than having your brand logo on our race car. In a partnership with Barry Sheavills Motorsport it is simply the most outwardly visible element of an effective sponsorship marketing program that drives results at every level. We provide an exciting international platform for a large range of sponsorship activation possibilities, and are dedicated to working with our partners to design and implement bespoke, measurable, marketing programs which deliver bottom-line results.

For further information or for an informal chat about how a marketing partnership with Barry Sheavills Motorsport could work for you please contact us via the contact page of this website.